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Public Relations

Raise visibility and expert status by leveraging third party endorsements, news coverage, press releases and speaking opportunities

Social Media

Focus your businesses’ social media strategy to generate leads and mitigate loss

Integrated Marketing

Grabbing the attention of customers is challenging. Our Integrated Marketing Action Plan maximizes budget and outcomes.

Advertising

Build an advertising campaign the reaches consumers and makes them take action.

Learn More About Winger Marketing


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Winger Marketing is a leading full-service marketing communications firm serving clients internationally for more than thirty years.

We take a logical approach to marketing. Understand your business goals and marry them to solid marketing practices.Our services include public relations, media relations, media planning and media buying, advertising, marketing strategy and design, social media, interactive marketing, public relations training and PR consulting, market research as well as special events planning and promotions. Our customized strategies will increase your capacity for excellence.

From health care PR and advertising to real estate marketing, we strive to first understand our clients’ business goals and then execute a strategic marketing plan that will positively impact the bottom line. Let us share your story.

Why do I need a marketing firm?

  • An outside marketing perspective can illuminate new opportunities
  • Building media relationships is time consuming – a marketing and PR firm will have those relationships in place
  • Outsourcing your marketing team can be cost-effective
  • Take advantage of consultants’ connections and collective past
    experience
  • Selling yourself or your own product doesn’t always come naturally
  • A dedicated marketing team remains focused on achieving your business goals
  • The external marketing and PR resources that a firm has access to are
    typically not cost-effective for a business to purchase
  • Demonstrate return on investment to your CEO with professional access reports

2014 Marketing Goals

  • Has your company started planning its 2014 marketing strategy?
  • Have you been meeting your marketing goals?
  • Do they align with the overall business goals of the company?
  • How about long-term business goals?
  • Is your marketing plan producing outcomes?
  • What recipe is right for your business?
  • What is the best way to reach your clients and potential clients?

Public Relations, Direct Marketing, Social Media, Advertising, Thought Leadership, Media Planning, Events and Video Marketing can all be part of a powerful business marketing plan.

Winger Marketing can help.


Schedule a Complimentary Marketing Consultation to Discuss Your Needs by calling 312-494-0422



or email info@wingermarketing.com

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Winger Marketing

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Jul 24th 11:23am • No Comments

Sidewalk Sale begins today at New Balance North Shore. They will be offering hundreds of adult shoes at $50 each (including tax) and kid shoes at $25 (including tax). Stop by and stock up!

conta.cc

myemail.constantcontact.com

Calling all bargain hunters! The Highland Park Chamber of Commerce Annual Sidewalk Sale is back. Starting Thursday, July 24 and continuing through Saturday, July 26 we will be offering hundreds of adult shoes at $50 each (including tax) and kid shoes at $25 (including tax). Additionally, we will be…

Jul 24th 8:59am • No Comments

Listening is the key - to just about everything. Listen twice as much as you talk.

Become a Better Boss: 5 Habits Managers Should Avoid

mashable.com

As a manager, you've found the perfect balance of coaching your employees just enough (without hovering), delegating efficiently (without micromanaging), and making yourself ava...

Jul 22nd 4:47pm • No Comments

Are you selling online? Learn how the big social networks can help!

Big Social Networks Are Looking To Help You Better Sell Online

www.webpronews.com

For years, businesses have struggled with how to get the most out of social media. For businesses that sell products online, it's a very interesting …

Jul 21st 3:34pm • No Comments

Ever wonder when the best time is to send out an email?

Marketing Emails, and Why Data Science Is Like a Good Jockstrap

mashable.com

When we think "data science," most of the headlines that come to mind are tales of the creepy and the overreaching. But perhaps data is best left behind-the-scenes.

Jul 18th 4:25pm • No Comments

Looking for something to do this weekend? Attend The Auxiliary at NorthShore Highland Park Hospital's Be Part of the CURE this Friday.

The Be Part of the CURE summer party will raise funds for NorthShore Kellogg Cancer Center at Highland Park Hospital to expand clinical research efforts, enhance patient care treatments and provide funds for advanced collaborative nursing education. Make your reservations below, purchase raffle tickets or make a donation to support the cause.

Be Part of the Cure - NorthShore University HealthSystem

foundation.northshore.org

Thank you for making last summer’s Be Part of the CURE such an enjoyable summer party in support of NorthShore Kellogg Cancer Center at Highland Park Hospital. We thank all of our attendees and sponsors for making this event possible, including ARAMARK and Highland Baking Company who generously prov…

Jul 17th 10:44am • No Comments

Winger Marketing likes a link.

Jul 17th 10:39am • No Comments

Watch out Yelpers. Venting and damaging another person's business through social media just became punishable.

French Food Blogger Fined $3,400 for Bad Review

hyperallergic.com

A French court has ordered a blogger to pay €2,500 (~$3,380) for writing a negative review of a restaurant, Eater reported.

Jul 16th 9:02pm • 1 Comment

"The real priority for brands should be engaging fan participation in their sponsorships by creating ownable, measurable experiences." Read more by clicking the link below.

Social Sharing Has Become the Biggest Thing in Sports Marketing

www.adweek.com

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through these partnerships. The aggressive demand for accountability is on the rise.

Jul 15th 5:17pm • No Comments

Telling your story is at the heart of everything we do for our clients public relations campaigns. Content Marketing, Earned Media. These are just tactics.

6 Ways Content Marketing Has Changed Public Relations

thenextweb.com

Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.

Jul 13th 11:50am • No Comments

Facebook pushes video content with new recommendations feature. How will this change your social media strategy?

Facebook Pushes Video Content With New Recommendations Feature

mashable.com

Facebook is testing a new "related videos" feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed.

Jul 11th 10:51am • No Comments

Winger Marketing shared Chicago Charity Challenge's photo.

Timeline Photos

The Chicago Charity Challenge Online Auction closes THIS FRIDAY! Make sure you bid on some of the auction’s groovy items before it’s too late! www.chicagochacha.org/auction

Jul 10th 2:28pm • No Comments

Do you follow us on Twitter?

Winger Marketing (WingerMarketing) on Twitter

twitter.com

The latest from Winger Marketing (@WingerMarketing). Woman-owned marketing/communications firm that ensures great ROI & specializes in PR, interactive marketing, ads, & events. Experts in event publicity. Chicago | Highland Park

Jul 9th 4:32pm • No Comments

Winger Marketing shared Stella & Dot with Karolyn's status update.

Stella & Dot with Karolyn

Stop by tomorrow to shop the Trunk Show Ravinia Dental Spa from 10 to 3
http://www.stelladot.com/ts/6fsz5

Jul 8th 9:39pm • No Comments

Visit the new blog on our updated website.

Marketing Insights

www.wingermarketing.com

Marketing insights for your business.

Jul 6th 11:10am • No Comments

This is an old school way to measure your PR results. It still works for many...

Advertising Value Equivalency

www.marketing-metrics-made-simple.com

Advertising Value Equivalency, a marketing metric for PR measurement

Jul 6th 11:04am • No Comments

Where does real influence live? Is that what you are spending your marketing budget on this year?

Measuring the ROI of Public Relations: Five Experts Weigh In

www.huffingtonpost.com

As we often say at my company, PR is the ultimate word of mouth....

Jul 6th 11:02am • No Comments

This is an incredible new non-profit, Chicago Charity Challenge - Chicago Cha Cha that we are pleased to welcome to our roster of clients.

Auction - Chicago Charity Challenge

www.chicagochacha.org

PLACE BID: you bid using the next amount shown or enter in a higher amount. AUTO BID: the system will automatically bid for you incrementally up to your designated maximum.

Jul 3rd 2:34pm • No Comments

Winger Marketing likes a link.

Jul 3rd 6:56am • No Comments

YouTube is where 18-34 year-olds choose to hear from brands. Do you have a YouTube page?

YouTube Insights, Q1 2014 – Google

www.thinkwithgoogle.com

YouTube Insights is Google's quarterly report that brings brand advertisers the latest statistics, trends and insights on online video from across YouTube and Google.

Jul 2nd 11:38am • No Comments

Amazing information on data usage in business.

Big Data Analytics Revolutionizing The Way Retailers Think

www.bidnessetc.com

Data analysis is shaping the future of the retail industry by enabling merchants to closely understand their customers and serve them in highly personalized ways.

Jun 28th 9:36am • No Comments

Content Marketing is an effective way to share your message and brand. Watch this short video on sponsored content on LinkedIn.

How to Sponsor an Update on LinkedIn | VR Marketing Blog

www.verticalresponse.com

Sponsoring an update on your LinkedIn business page is a great way to get more exposure for your content and your brand. Here's how to do it:

Jun 28th 9:15am • No Comments

New blog post up on the website! Find out how public relations differs from advertising by clicking the link below.

How Public Relations Differs From Advertising

www.wingermarketing.com

Many business owners find it difficult to decide where to place their hard earned marketing dollars, contemplating the differences between using their financial resources for traditional purchases of hardcopy and media advertising or putting …

Jun 26th 2:47pm • No Comments

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