Securing third-party endorsements from national and local news organizations through editorial content or "earned media" generates credibility for your business. This has been the bread and butter of Winger Marketing's business since 1984. Media Relations is also one of the most proven and cost-effective ways to market in this consumer savvy environment. Audiences are three times more likely to take action because of something they read in a magazine versus because of an ad they saw in the same publication. The best part about "earned media" or editorial content is that you don't pay for it!
From creating news to managing a crisis and telling your story, our extensive media relationships across the country help secure the stories you want to see in the media. Whether it is a print story in a daily newspaper, extensive blog hits, radio interviews or a T.V. segment, our outreach will target your desired audience. Our team will not only pitch your story ideas to the media, we will be on-site with the news team when they arrive to help maximize your coverage and make sure they get the message right! Our team will manage the reporters, coordinate interviews, order news clips and prepare you to talk to the media with confidence.