Train Your Team to Use Public Relations Effectively

Does your internal marketing team need training on the latest public relations industry trends? Teach your team to increase your return on investment by leveraging PR tools. 

The PR Landscape Has Changed

Our Public Relations training program is customized to your team's needs and can address everything from PR101 and pitching the media to crisis management and integrating social media. Contact us about creating a custom program for you and your team.

Our two-day session is ideal for Marketing Departments that want to understand the ins and outs of public relations and how to maximize their marketing budgets. Practicing effective public relations could have three times the impact of a traditional advertising campaign. Our program is customized to meet your department’s needs and encourages discussion of PR problems your company is facing now! It helps participants manage their organization's expectations, get better quality publicity and hone PR their skills. Seminars may have up to 10 participants from your organization.

Learn how to:

• Think like a PR strategist
• Create key messages
• Create powerful news releases and media pitches to get the editors' attention
• Promote your product without being promotional
• Get bloggers to review and talk about your product
• Use news-making tricks of the trade such as surveys and celebrities
• Maximize the hidden power of wire services
• Target new and old media and win their support and get positive exposure
• Use blogs, Facebook, Twitter and YouTube to support your organization's goals
• Understand the rules of crisis PR
• Write e-mail subject lines that don't get caught in the spam filter
• Establish your CEO and senior managers as thought leaders
• Discuss existing PR challenges your company is facing                

To schedule a PR training for your marketing team, call 312-494-0422 and ask for Karolyn Raphael.