The Illinois Eye-Bank is a division of Midwest Eye-Banks, a 501(c)(3), independent, not-for-profit organization dedicated to the restoration of sight. Founded in 1947, the IEB recovers, evaluates and distributes human eye tissue for transplantation. For almost two decades, Winger has worked with the Eye-Bank on developing its public relations and marking programs. Our goals were to create positive awareness of the Eye-Bank’s role in vision restoration and promote organ donation through media publicity and community relations. One of the most significant charges was to create an annual fundraiser for the Eye-Bank. Winger is responsible for the event marketing and management of the Gift of Sight Gala, now in its tenth year.