Strategic Marketing Helps Grow Audience

From Homes to The Homepage

Challenge:

Homes By Lowell, a high-quality custom home builder headquartered in Lake Geneva, Wisconsin, wanted to update their branding and take their firm’s website to the next level.

Our Solution:

• Winger suggested Lowell embrace an upscale rather than folksy feel, catering to the luxury client base who can afford second or vacation homes in a rough market.
• In conjunction with our partner design firm, we created a chic black background for the site and modernized their logo, featuring elegant scrolling images of their customized homes.
• Winger created entirely new content for the website as well as an easy-to-navigate site map.

Results:

• The site went on to win two prestigious design awards.
• As the residential real estate market slumped, the luxury market has held steady, adhering to Winger’s research on the markets that would remain viable for the builder.
• Lowell’s website equipped them to weather the storm, generating new clients with greater searchability.

www.lowellmanagement.com