Homes By Lowell, a high-quality, custom home builder headquartered in Lake Geneva, WI, wanted to update their branding and take their firm’s website to the next level.
Our Solution:
Winger suggested Lowell embrace an upscale rather than folksy feel, catering to the luxury client base who can afford second or vacation homes in a rough market.
In conjunction with our partner design firm, we created a chic black background for the site and modernized their logo, featuring elegant scrolling images of their customized homes.
Winger created entirely new copy for the website as well as an easy-to-navigate site map.
Results:
The site won two prestigious design awards in 2007.
As the residential real estate market slumped, the luxury market has held steady, adhering to Winger’s research on the markets that would remain viable for the builder.
Lowell’s website equipped them to weather the storm, generating new clients with greater searchability.
